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Instead, they must show them the benefits of purchasing the product and contributing to its development. It is also important to provide technical information, show behind the scenes of the brand, explain who the product is aimed at and what the future plans are, so that early adopters get involved and realize the magnitude of the project in which they are involved.

How to segment campaigns for early adopters? A pew research netherlands whatsapp data center survey found that % of americans consider themselves early adopters of technology products. That's a representative group, isn't it? Even more so if we think about the power of this social segment to influence other consumers and promote your product in the market. Ok, you already understand the relevance of early adopters in marketing.

But how do you find this group out there? How to communicate with them? now!Adopt a personalized approachearly adopters don't respond to marketing campaigns aimed at general consumers. If you use the same approach, they will not perceive your product as unique and will not trust your solution. This group of consumers needs to be valued.