Yeah, that's right. There's a couple of parts to it

[nishat@264]

First of all, the first part of the value that we bring is mostly around automation. For example, if you're a subscription business that builds its customers using Stripe, but you also have revenue with PayPal and maybe with App Store and Google Play, who knows, multiple systems, or even if it's just one system, you want to be able to automate. Who knows, if you have multiple systems, or even if you just have one system, you want to be able to calculate a lot of business metrics. You want to be able to calculate your cash flow, your monthly recurring revenue, and your churn rate, and a number of high-level general management metrics that your executive team is interested in tracking for business performance, and your finance team is also interested in budget planning. If you have investors and other stakeholders, they will be interested in getting a sense of how one of their portfolio companies is doing.

Nick:

So we're effectively automating the process taiyuan cell phone number list of providing you with that information in real time. We're giving you all the most valuable metrics that a subscription business needs in real time, with no coding or very limited coding. Whereas before, it would require a lot of work in Excel, and then it would be out of date, or the data science team would have to build it. Build and maintain scripts and a data stack to give you all of that stuff. The first value piece is automating the process of calculating the data and updating it. The second value piece is going deeper. It's understanding and discovering things that could change decision making, like looking at pricing, looking at your different plans, and comparing the performance of the plans.

Nick:

A very common use case is that after using ChartMogul, people end up changing their pricing to optimize their business. That helps support decision making within the organization. It also allows you to integrate other data sources, not just payment billing systems, but things like HubSpot for marketing channels. So you can see which marketing channels have higher lifetime value or better retention rates. Which customers are coming from which channels, and that also helps support decision making within growth marketing teams. So that's the second value element that it supports. It's kind of those two things. Automation and decision support, I guess. The two main value elements that we bring to our customers. It's pretty much the same whether it's B2B SaaS or mobile consumers.