The concept of prosumer goes hand in hand with the internet and social media: on these platforms, they have found the ideal space to share information they consider valuable.
It's also worth considering that influencers have a great vnpay database capacity to become prosumers on a massive scale. More and more companies are using influencer marketing to convince audiences that the product or service they offer is what they need.
It may seem that the prosumer figure is an obstacle to your brand's reputation. However, this isn't necessarily the case. Prosumers can provide key and timely information about a specific product or service; they generate valuable feedback that, when properly utilized, will allow you to improve.
Companies that reach out to dissatisfied customers and offer a valuable response (a refund, an upgraded product) have the potential to turn a bad experience into a satisfactory one.
If brands address the demands and needs of prosumers, they can turn their opinions around and transform them into brand promoters. In other words, if managed well, a prosumer's negative comment is a valuable opportunity for your brand, business, or service.