Do you know what Engagement Growth is ? Let's start by explaining that all companies, without exception, have a common goal : generating more sales and achieving consistent growth over time . However, a marketing strategy based solely on growth is a shaky bet.
Why? Much of the growth is due to new consumers, but what about existing users? It's much more expensive to attract new customers than to get a user who already knows your brand to buy again.
Therefore, a comprehensive loyalty-based marketing strategy is necessary to nurture leads across your entire user database on your site over time.
But what is Engagement Growth?
Group-427320753
Engagement Growth is a term used to refer to the level of commitment users have bc data singapore toward a brand. It encompasses loyalty and ongoing interaction and translates into a lasting and stable bond.
This commitment doesn't necessarily have to be in terms of sales; it also involves constant recognition, trust, empathy, and good communication from the audience toward the brand's philosophy or the brand itself.
Commitment to value makes your company grow in value.
In many cases, users could even become brand ambassadors, indirectly fulfilling an important marketing function, which is positive and welcome for any company.