A well-executed influencer marketing campaign can significantly increase traffic from social media to your business website, which in turn can translate into conversions.
These campaigns have the potential to increase brand visibility architect database and recognition, and to cultivate user trust in the company. You'll also achieve a closer relationship with your target audience—as long as the actions are properly targeted, of course.
There are, among others, two main types of campaigns that you can carry out with influencers:
Promote ambassadors who carry out ongoing work with the brand.
Specific and occasional campaigns such as, for example, the launch of a product.
To choose the type of campaign, you must first define your objectives. By establishing clear and specific goals, you'll be able to target your marketing efforts efficiently. Through influencer marketing, you can:
Work on branding.
Increase web traffic.
Boost sales of a product or service, among others.