How does remarketing work?

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The audience finds your page in different ways (advertising or through organic search), and you can create tracking codes each time , which will help you form a specific and narrowly focused group. The next step would be to create a unique and customized sales message for each group. You can use tools such as Google Analytics, Facebook pixel and the like. Remarketing is not exclusively related to GDN (Google's display network). Most platforms (Facebook, Pinterest, Twitter, You Tube) support remarketing campaigns, precisely because of the excellent results and high conversion rate they will provide businesses.

What is RLSA?

RLSA stands for Marketing List for Search Ads . This option allows you to telegram data create lists based on the pages people visit. Let's go back to the previous example: Person A visited a well-known website for the sale of computers and electronic equipment in search of a laptop. At the same time, she did not make a purchase, which means that no conversion was achieved. Person A leaves the site and returns to Google search, according to keywords. At that point, the company behind the computer sales site can automatically increase its bid on Google ads because Person A is on their remarketing list. Advertisers have the opportunity to increase their bid on Google ads for certain keywords and for audiences that have previously visited their site. You can increase the initial bet by as much as 100% (from $1 to $2) for everyone who gets on your RLSA list.

Remarketing is a powerful tool in the hands of an experienced marketer. In addition to launching conversions, a wise remarketing strategy will also work on business branding. Remarketing is the easiest to understand as additional fuel, an additional boost for your campaign, which ensures business success. A personalized approach to remarketing advertising and demonstrated initiative will strengthen the relationship with potential customers. A remarketing campaign is a kind of lasso, which gives you another chance to "catch" potential customers again, even if you failed to convince them to make a purchase during the initial interaction.

 
 
5. Read the ad aloud

This exercise may seem unusual, but it can actually improve your marketing writing skills. Through advertisements, we address the target audience, which means that the tone of the address must not be monotonous, and the message must be clear and loud. This is not a business letter, so formalities should be left aside. Ads on social networks are mostly based on the form (although we never write it): hey, you heard... Of course, the tone of the address must always be in accordance with the brand policy and the age of the audience. No matter who you're talking to, your ad should sound just as well out loud as it does in your head.