Assessment of potential engagement

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Slideshow format is the best choice if you want your ad to be available on all devices, regardless of internet connection speed.
Collection is a format that allows users to discover your brand, search the offer and make a purchase. This format requires a fast connection, but it is extremely productive.
Playables allows interaction before purchasing or downloading an app. It is intended for the so-called a try-before-you-buy experience.
6. Ad Auctions
After you sell your ad, it goes through the Facebook auction to be published at the right time in the right place. However, the Facebook auction has nothing to do with the amount of money you are willing to spend on buy bulk sms service advertising - it is about evaluating the quality of the ad.

Namely, 3 key elements are taken into account:

Auction
Ad quality and relevance
If your ad causes negative reactions (feedback), the ad loses its overall value. If many people are interested in your ad, its value increases.

7. Evaluation of ad success and additional settings (Measure your ads)
After your ad is live, you need reports and statistics so you can accurately gauge the success of your campaign. Ads Manager comes to the rescue. If you have been promoting through several formats, now is the time to compare the results and adapt the further campaign to market requirements.

If you are on the other side of the ad and are wondering why this ad pops up for me, you can find the answer on the ad itself. In the upper right corner, click on the three dots and in the menu select Why am I seeing this ad? Facebook will give you the answer.

What is certain - Facebook is the right place for your advertisement. Whatever you do, part of your clientele is sure to be on this social network. Investing in Facebook ads is money well spent. However, no matter how well thought out the advertisement is, it will not give the desired results if it does not fit into the right format and is not directed towards the target audience. InDigital will conscientiously undertake this crucial task. We suggest that you also profit from our many years of experience in running social media campaigns.