The landing page and to launch and test your campaign

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Before you start creating content, take a look at analytical tools that can be distinguished from Google Analytics or tools on the social networks themselves. They will allow you to track conversions from all channels and in general, all traffic to and on your site.

Once you have insight into the statistics, it's time to organize your content. For all of this, you don't need to create brand new content for each channel, but you do need to edit each content for the appropriate channel. If you run a campaign on Facebook and Twitter, you can use the same content but in a different way, which means that you should use the format that the social network offers.

Now it remains to prepare the sales materials, the materials that will lead to .

Test
The best thing about digital marketing is that everything can always be tested and country email list then optimized, provided that you have met all the technical requirements. Now you're ready to tackle testing and optimization. However, the real question is what should be tested at all?

We should start from whether the conversion level has been raised at all. If so, your job is done for that campaign. However, if it is not, and you have met the technical requirements, then you need to analyze your content and find out what the problem is. You need to look at your copy, what your image is like, and when you publish that post.

Posting time is important, because you should hit the moment when your audience is most active on social media. If you're posting your sales pitch on social media that should lead to your product, it doesn't make sense to do it when your audience isn't online, or rather, when they're not on social media.

After that, you should pay attention to the image, because it is the first thing that the client will see, regardless of whether it is a regular post or a paid advertisement. If the image, as a design solution, is not good, there is a high probability that the customer will abandon the purchase.

Finally, test the copy. The copy here will be the text that represents and offers your offer, and if the copy is bad and everything else is good, the chance to sell the product decreases significantly. If the copy is valid and the other elements "stick out" a bit, you can still have good sales.

However, you will confirm all this after receiving the feedback. Then, you are ready for new tests, and the level of conversions through social networks will increase significantly, making you ready to make this interesting sales channel more lucrative.