How many backlinks should you build to your homepage?

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Your homepage should have the maximum number of inbound links. The stronger the link profile of your homepage, the higher the "link equity" that will be passed on to internal pages on your website.

Greater link juice helps other category and subcategory pages rank higher in search engines for relevant keywords.

Therefore, you should build plenty of editorial and relevant backlinks to your homepage. botim database However, avoid using "exact match anchors" and use "generic" or "branded" terms.

Are "homepage backlinks" better than links to "content" or "product pages"?
No, homepage backlinks will help the homepage rank for the keywords you target on your homepage.