Dealing with competition in e-commerce

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Machine learning, a subfield of AI, enables online stores to predict consumer behavior and adapt advertising measures accordingly.

Another outstanding example is the introduction of augmented reality (AR) in online retail. AR allows shoppers to experience products in a virtual environment before purchasing.

Furniture retailers, in particular, can offer AR tools that allow customers to see how a particular piece of furniture would look in their own living room.

Blockchain technology, originally developed for cryptocurrencies, is also instagram database being used in e-commerce, particularly in the areas of payment security and product verification.

Numerous online retailers are trying to secure a share of the market potential, making the market both vibrant and challenging.