A boomerang returns to the starting point. Remarketing, also known as retargeting , is based on this effect. It involves displaying ads to users who have already shown interest in the past but failed to convert.
Retargeting is based on the interests of the user , who is targeted and repeatedly addressed based on a set of data. For example, if a customer views a product on a website, a relevant ad is then displayed.
The advantage: A conversion is more likely in this case, since at least one nurse database touchpoint has already occurred. Furthermore, the measure is associated with low costs . The basis is a recording of website visits.
Exponential growth thanks to affiliates
Companies can also use affiliate marketing as an online marketing measure by seeking commission-based collaborations with website operators (affiliates/publishers) or influencers as sellers (merchants) . The affiliate site serves as a sales channel. Here, the advertising merchant has the opportunity to place links and banners and attract the website's target audience.
The boomerang method
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sumaiyakhatun26
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