Google Data Studio is an incredible free platform created by Google that allows users to process data and visualize it in a clear and strategic way.
It has the ability to collect metrics and indicators from a wide whatsapp number list variety of internal and external sources, and allows for the creation of customized reports and easy-to-interpret dashboards.
Within Google Data Studio, you can create custom, interactive dashboards by adding a variety of data visualization formats, including templates, charts, tables, maps, and more.
This tool is linked to a wide variety of platforms such as Google Analytics, Google Ads , SEMrush, DoubleClick Search, and YouTube Analytics.
Data Studio has a very simple interface for creating clear, relevant reports with easy-to-read charts and comparisons. It can be used for a variety of purposes:
Data analysis. This is the platform's main function, allowing you to consolidate data from different sources to perform in-depth analysis and evaluate your website, your online store, payment method performance, and social media engagement, among other actions.
Performance metrics tracking. With this tool, you can monitor your campaigns' performance indicators and track marketing actions to evaluate their performance and optimize aspects that help you meet your goals.
Visualizing results. The reports generated by Google Data Studio are simple and interactive, ideal for presenting campaign results.