How can I increase my click-through rate?

[suchona.kani.z]

Tourism campaigns had the lowest click-through rate (perhaps due to Covid, difficult travel and the beginning of the economic crisis) , while financial emails had the highest CTR ( 4.29% ) .

However, a good click-through rate is individual, because it depends on what industry you are in, what your target group is, and what type of email campaign you are currently running.

In general, a click-through rate above 3.5% is very good, and a newsletter CTR higher than 4% is even excellent.

The secret to high CTR in email marketing lies in making the australia email list most of the information you have about your recipients and preparing tailor-made content. In short, it's all about quality segmentation and personalization .

Divide your audience into groups based on:

gender or age,
interests and anticipated needs,
order history, etc.
... and, based on segmentation, adjust the content of the subject and the body of the email for each recipient group to address:

what interests them,
What is troubling them?
what are they looking for
what are they afraid of etc.
Then your campaigns will be relevant and offer some added value to each recipient, which will also be reflected in the click-through rate. Especially if you choose the right frequency and timing of emails .