To reiterate the 1-day click tip directly from Facebook:
"If your conversion window is the 1-day click, the 50 or so conversions you need must all occur within 1 day of the click that led to them."
For inspiration on the best tips for paid social media campaigns, read our free guide.
And what if you don't have enough conversion events?
Simple. You need to look further up the funnel. If your Facebook chinese overseas australia data pixel is set up correctly, you'll also be tracking "Add to Cart" and "View Content" events. And maybe even "Lead" and "Complete Registration."
In this case, you only need to optimize for the "Add to Cart" option. You'll receive more "Add to Cart" events than "Purchases," so hopefully this will address your conversion event numbers.
If you're still not hitting this number, look even further up the funnel, at "View Content." But keep in mind that it's not an indicator of purchase intent.
Social Media Lead Generation
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