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Discounts have been, are, and will continue to be one of the most powerful tools brands can use to drive sales. A study by RetailMeNot found that discounts have a significant impact on customer acquisition and subsequent loyalty. Among many other things, the study found that:

67% of consumers have made an unplanned purchase solely because of a discount coupon.
⅘ of respondents will succumb to the urge to buy from a brand that is new to them after receiving a discount.
94% of users directly search for discounts when shopping online.
A useful conclusion from the research is that consumers are obsessed with discounts . You can make the most of this by promising customers X% off their next purchase if they spend more than XY CZK today. A reward in this vein motivates your audience to buy now and in the future.

Of course, you can choose multiple incentives and combine them in different ways. In any case, first test the selected variants by A/B testing . You will find out what really works with your audience and which france email list incentive they prefer. You can also test essentials such as the subject line, preheader and call to action to improve open and click rates.

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How to communicate incentives
While the process of creating your incentive campaigns can be complicated, the final message shouldn’t be. Keep it simple and direct. The most effective incentive is a single declarative sentence (or phrase). For example:

Buy one pair of jeans, get the second one at 30% off.
Register by tomorrow and get one of our products at half price.
Consider adding conditions to your discount , such as a purchase over a certain amount or a limited-time offer. If you decide to do so, communicate it clearly . Customers need to know what they’re getting at first glance.