The New Year is a chance to improve your email marketing

[suchona.kani.z]

There are no limits to automated campaigns
Just like with new ideas for incentives, you don't have to limit yourself with campaigns. Other options and opportunities for automatically sending incentives can include:

The user took some action on your website ( behavioral targeting ).
The customer has a holiday.
The customer has reached a certain number of purchased products.
The customer has not made a purchase for a long time – as Dedoles does:
Email: the customer has not purchased for a long time.
The incentive itself is fine, but have you noticed what isn't? Be careful when setting up a personalized greeting to make sure the name is in the correct form .

A good email platform will help you optimize your incentive campaigns, segment your lists, and personalize your emails, which increases open rates. Drip is a great choice for this, or SmartEmailing if you want a iran email list Czech platform . Or, first check out our comparison of emailing tools , and then get started planning your incentive campaigns without any worries.The end of the old year and the beginning of the new is a time for taking stock, making resolutions, and making plans. Not only in your personal life, but also in your professional life. Take advantage of this mood in your email marketing. We'll give you advice on what to evaluate and what to focus on. So that your email year 2022 is worth it.

What was 2021 like according to metrics?
You're probably tracking your campaign performance closely. If not, it's high time to start. If so, it's the perfect time to take stock of last year's results . Let's take a look at the most important metrics and their ideal values.

Open rate
Open rate is the percentage of subscribers who are interested enough in your email to open it. According to Sendinblue, the average open rate is around 26%, but Campaign Monitor and Smart Insights found lower results – 18% and 17%, respectively (source: influencermarketinghub ).