A customer orders high school textbooks

[suchona.kani.z]

If you are still wondering about the main purpose of tagging, let's take a look under the hood of a fictional bookseller. If a new modern detective novel comes out, he wouldn't offer it to lovers of historical novels, which would be a bad thing, in book terms. A few similar "fails" and he will unsubscribe. So before sending an email, the bookseller filters out contacts with the "detective" tag. These customers are guaranteed to be delighted by the message. They will get the feeling that a friend who knows them well is writing to them.

Added value
Thanks to tags in your email, you can target really precisely . Send loyalty discount coupons to contacts with the tag ">1 year", invite "passionate readers" to an author's reading, inform subscribers with the tag "thriller" that the book they purchased will be made into a film. Without exaggeration, your customers will love you .

You can also use brands in a cross-sell campaign . Our bookseller goes like this:

The bookseller assigns him the tag "student".
A bookseller creates a campaign for discounted workbooks or stationery, setting it to send only to the "student" tag.
Customers who purchased high school textbooks, i.e. those tagged "student", will receive an email with a special offer for additional products.
How to create a tag
Creating a tag for contacts is easy. We'll show you an example thailand email list in the American tool Drip .

How to create a tag
Working with tags takes place in the People section . First, click on the pink “New Tags” button on the right. In the resulting window, write the name of the tag and save (pink “Add” button).

How to create a tag
You can manually assign contacts to tags, or set up automatic assignment based on certain events (when they open a campaign, make a purchase, download bonus content).

Then the real fun begins – setting tags as conditions for campaigns. Remember the propositional logic from school? You can filter out contacts that meet or do not meet the condition, that they have a specific tag, that they fall under multiple tags, etc.