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This does not mean that you should skip them, but it is a good idea to reduce their size before inserting them, or leave them only in the desktop version . And to be on the safe side, compose the email in a way that makes sense even without them. They should only serve as an accompaniment to the text , not as the main carrier of the message.

Give the CTA space
The ideal position for a CTA button is as high up as possible. And don't skimp on it, it should be about 44×44 pixels with enough white space around it to prevent unwanted double-clicks. There's nothing more annoying than being taken somewhere you weren't even meant to be.

CTA in emailing
Test on multiple devices
Before you launch your email, test how it will look on different types south africa email list of devices and email clients . This will ensure that everything looks the way you intended. Some emailing tools (e.g. Drip) even let you see how your email will look on mobile right in the editor.

Check out the emailing tools for 2021.

Landing page optimization
And we're done. If your reader has made it this far, congratulations. Not quite yet. There's a risk of an inhospitable landing page that might discourage them from interacting with you further. Finish your email campaign and check out what's on display at the place you're inviting everyone to visit.

Landing page optimization
Would you like to take full advantage of mobile as a marketing tool? Read our article How to connect SMS and email marketing to take your strategy to the next level .