Segment your product offering

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Your brand probably has a specific color palette used on its website and e-shop. So does your logo. Stick to that and don't change the colors in your reminder messages.

Simplicity

Attractive doesn't mean over-complicated. There's power in simplicity. Impress with graphics and design, but don't distract.

Call-to-action visual

The call-to-action button is an element that needs to be clearly visible from the rest of the email – everyone needs to notice it. Use a contrasting color to distinguish it from the background. You can place the button in any section of the email, as not everyone will read to the end.

An automated message should provide the reader with relevant italy email list information. In the case of an abandoned cart, remind them of what they left in it and entice them to buy similar products. This will reduce the chance that the reader will close the email without interest.

Products left in the cart

Remind the reader what they left in their cart. It's quite possible that they didn't complete their purchase in several other e-shops and their attention is fragmented because of this - you can quickly remind them with a photo of the product in the cart.

Remind the reader what they left in their cart.

Similar products

What if a customer can't find the exact product variant in your e-shop? Let them know that you have the product in different colors or in several sizes, or offer them other products with similar features.