Ask questions to the potential buyer to understand their needs

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Gathering a prospect 's needs and accurately answering them is one of the sales skills expected to gain the interviewer's trust. Begin the conversation by asking the person what types of pens they like and dislike, how they choose the pens they buy, why they have this particular pen in their hand today, or if they are satisfied with the pens they currently use. Open-ended questions are best for eliciting detailed information. This is an opportunity to develop your active listening skills, one of the most sought-after soft skills in sales.

This is the first step in a successful sales approach: getting to know the prospect , gathering their needs, and qualifying them.

4. Demonstrate the benefits of the product specifically to your potential customer
A convincing sales pitch involves showing your prospect the benefits of the product in question for the buyer. These benefits can be technical, financial, emotional, social, etc. By using the answers your prospect gave to your questions, you'll show them why this pen is the answer to their exact needs and will make you look good to the interviewer. It's all about chinese overseas australia database developing the perceived value of the product to achieve a successful sale .

For example, you can highlight a typical situation that illustrates the need for a pen. In the case of a pen, you can ask your prospect to memorize something complex without taking notes. The benefits of a pen will then be obvious.

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5. Make the product indispensable for the potential customer
You'll need to develop arguments or a situation that demonstrates to the prospect that they have an urgent need for the product you have to sell. You can imagine some features of the product you have to sell; it doesn't matter what pen you have in your hand during this interview, the important thing is to demonstrate to your prospect that they really need your product.