Principles to follow not only at Christmas, but throughout the year:

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January 2nd and 3rd – interest in emails is already rising, but after the holidays, everyone has a lot of work to do, which has accumulated over the holidays. Therefore, they simply don't have time for promotional emails.
Christmas emailing tip : We discussed the appropriate timing before and after Christmas in detail in one of our previous articles .

Write an email that grabs and holds your attention – your email needs to be eye-catching to stand out in the Christmas competition. Stick to the principles that apply year-round . These include a strong subject line , a clear call to action , quality copywriting, creating a sense of urgency, and providing valuable information.
Test and analyze – use A/B testing to find out which type of email is more successful. For example, you can test which call to action is more effective or which design your customers like more. Don't know how to japan email list do it? You can learn everything important about A/B testing in this article . And don't forget to carefully analyze the results of your campaigns. They will help you take your Christmas emailing to the next level next year.
Don't forget to proofread your emails before sending them - this is how you can avoid the 8 most common mistakes sellers make .

Christmas emailing tip at the end : Not all products are suitable as Christmas gifts and it is not advisable to associate them with Christmas at all costs. If this is the case for your product range, try to go through other significant days of the year that you could use for promotion. They can be much more effective for you. For example, if you sell pet supplies, you can use Animal Day (October 4) or Dog Day (August 26).