9 habits that will take your email marketing to the next level

[suchona.kani.z]

You are building a database of contacts and sending content-rich newsletters. What habits should you adopt to keep your database full of the right contacts who are truly interested in and looking forward to your emails? And what about campaigns that will fulfill their function and whose results you will be sincerely happy with?

1. Check your sign-up form conversions every month
A login form is a must-have if you want to expand your contact database and send them interesting and valuable content by email. Thanks to the form, you get information about visitors/customers, which will help you with subsequent segmentation and personalization . But do you regularly monitor whether the form is still fulfilling its purpose ? We recommend switzerland email list checking conversion statistics once a month. If conversions are decreasing, it may be time for a change. Sometimes even a small adjustment to the design, content or location can bring unexpectedly great results.

2. Be patient and respect GDPR
Don't worry if the number of contacts in your database doesn't grow dramatically in a short time. We think that's good news - you're probably doing it right and in compliance with your privacy policy . You only send emails with valuable content to people who are really interested in your brand. It is this kind of audience that is the basis for the success of not only your marketing activities.

3. Use the double opt-in method
Let's briefly recall what double opt-in is: when people sign up for your newsletter, they have to confirm this step again. Although the process is longer, you will get a more valuable contact who was willing to take these steps to get into your database. You can read about the advantages and disadvantages of double opt-in and single opt-in in our previous article .