SEO promotion of a medical product: how quick answers helped us and how to get into them

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What is the client's task?
A client came to us to increase traffic to the website of a new medical drug using SEO tools. In this article, we tell how, thanks to working with quick responses, we increased the website traffic by 8 times.

We cannot mention the brand and the drug - this is confidential information, so for simplicity we will call the drug "Alpha".

We started optimizing the site in April 2021 and worked on it for a year - until April 2022. At the beginning of the work, there were 7,749 transitions from search engines per month, we planned to increase the number of transitions linkedin data to 15,000 - and as a result, in March 2022, we received 63,097 transitions.In medical content, you need to tell in detail and honestly about the company and the team, the authors, their qualifications and achievements - certificates, diplomas and awards. This increases trust in the content, because people take their health issues quite seriously. It's great if you can back up the information with publicly available and recognized research.

The focus is on the reliability of the information on the site, the degree of its disclosure against the background of the user's question. The company's reputation on the Internet is also important - if a clinic or pharmaceutical company has bad reviews on a conditional "Otzovik", people will not risk their health, even if everything is beautifully and in detail described on the main site.