EgeClass Case: Leads from Target Without Extra Spending on Social Media

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mehadihasan123456
Posts: 133
Joined: Sat Dec 21, 2024 3:24 am

EgeClass Case: Leads from Target Without Extra Spending on Social Media

Post by mehadihasan123456 »

EgeClass has been our client for nine months. We were doing their contextual advertising , but received a new request: more leads with a minimum investment. We tell you how this task was solved.

Client. EgeClass sells online courses for self-study for the Unified State Exam. The company's target audience is high school students, school graduates and their parents who are interested in their children entering universities.

Task. Finding new growth points without large time and money costs. The client student data was ready to invest only in immediate lead generation, since he already had a constant flow of applications from different sources. In a month, the company wanted to attract +100 leads with minimal risk and without additional investments.

Result. We invested 15 thousand rubles in an advertising campaign in a week and got 350 conversions with a CPA of 42.5 rubles.
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