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To avoid being overwhelmed by the storm of Q4 and to truly maximize all available potential, planning is key. You absolutely need a plan to prepare all your campaigns in a timely manner. In Q4, many different events follow one another, each requiring individual campaigns. This can easily lead to chaos. Ideally, Q4 starts for you as early as September. Ad creatives need to be conceived albania phone number data and created, copy written, hypotheses formulated, tested, and evaluated. The goal is to continue learning throughout Q4.

Q4 Planungsroadmap
And most importantly: having the important insights BEFORE the really big marketing days of Black Friday and Cyber ​​Monday. This is precisely where the advantage of the many opportunities in Q4 becomes apparent. You can test out various offers that are suitable for Black Friday in tests on Halloween and Singles Day. This way, you know exactly what will work best for your target audience for the BFCM. A discount or perhaps an additional product gift? Insights from one marketing campaign always flow into the next. Through this process, you'll be able to address your target audience more precisely and spend your budget as profitably as possible.

Above, you'll see a rough roadmap. It shows you a sensible timeline with sufficient buffer time. It's important to note that you should also allow sufficient time for setting up the ads. We've experienced this ourselves: Facebook Ads Manager crashed shortly before Black Friday because the servers were overloaded. Therefore, set a goal to have all ads uploaded three days in advance. You can find our detailed roadmap with all the individual steps in our Q4 checklist, which we sent you with this white paper.