Better respond to customer needs

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Along the same lines, maintaining a comprehensive database that includes customer profiles , a complete history of past communications, customer behavior and purchasing habits, as well as reviews and comments received, allows you to continually refine your product or service for the greatest customer satisfaction.

For example, suppose that shortly after a product change, a cohort of rcs data malaysia customers notices a sharp decline in repeat purchases. This indicates that the change has negatively impacted the perceived value of the product. Therefore, the change should be reversed to regain the loyalty of lost customers and rebuild trust with them.

Only with excellent customer knowledge can you make the "perfect" offer. Customer relationship management (CRM) practices and systems are the central information hub for good customer relationships. It is what enables these relationships to be built, which translate into improved bottom lines.