How do you generate qualified trade fair leads?

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Exhibitions and trade fairs have been around forever, both to present new products and, above all, to attract new customers and win orders. But how do you manage to acquire truly qualified trade fair leads at a trade fair stand?



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First of all: good invitation management


Generating trade fair leads starts before the trade fair has even begun: namely, with invitation new zealand phone number data management. Promote your trade fair participation on your social media network, with Google or Facebook Ads, with ads in industry newsletters, on your company website, or with ads in trade magazines, and offer free tickets for booking an appointment at the fair. This can also be combined with a competition to increase appeal. The trade fair usually provides you with an Excel list of ticket codes. The number depends on the size of your booth and the associated marketing contribution. Additionally, you can usually order paper tickets with a printed logo. If you would like to establish contact with specific companies and win them as customers, you should personally invite these important potential new customers by mail and enclose paper tickets. Although the paper tickets also "only" contain a registration code, they appear more valuable. Don't forget to personally invite your existing customers as well. While email invitations with online ticket codes are relatively quick to send, personalized mail increases the value of the invitation. The most important thing in lead generation is establishing personal contact with the potential customer. If they feel valued, they'll be more likely to accept the invitation.