Content links or menu?

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You don't have to choose one type of linking when you want to link your content together - you can take advantage of the benefits of both.



Linking through your website's page or tree structure places the links in the navigation or menu. This allows users to access them centrally from any subpage. So-called overview pages, for example, are ideal for linking in the menu. On such pages, you can gather all links related to a specific topic and gradually expand them. For example, if you have a lot of useful information on the topic of "professional pool cleaning," compile all links to this category on an overview page (pillar page).



You can then link to this overview on the homepage, in the sidebar, or in the menu. This has el salvador phone number data the advantage that visitors can find their way around very quickly and are likely to read more than one article on the overview page once they've landed there.



A cluster or network structure , in turn, is created by targeted links directly from the content. They form a secondary navigation that allows users to intuitively jump between content. These links are used in the body text, for example, in a blog post. In recent years, they have gained considerable importance in rankings.



To use content links correctly, simply take Wikipedia as an example: There, every article links to internal keywords that also have a Wikipedia article. All content in the encyclopedia is closely linked—making it very easy for us as users to find further information on each article.



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