Navigation and conversion rate

[sakibkhan29188]

Well-designed navigation not only leads to a better user experience, but also has a direct impact on the conversion rate . Simple and intuitive navigation increases the likelihood that visitors will stay on the website longer and ultimately convert into customers. Clear structuring and easy-to-follow menu navigation allow users to find the information they're looking for, thus contributing to a positive user experience. Well-thought-out navigation is therefore a crucial factor in the success of a website and can colombia phone number data significantly contribute to increasing the conversion rate.


Types of main menus


How you design the main menu isn't simply a matter of taste—as mentioned above, this decision should be made with a clear understanding of the website's goals. Users of an online shop typically have very different needs than visitors to a gallery. However, one general rule is: The menu should be located in the header and visible on every single page. And: clarity wins.





Horizontal
The horizontal version of the menu leaves plenty of room for content and design, but is naturally limited by the pages. Therefore, it's not possible to accommodate an infinite number of topics – but that wouldn't make much sense anyway: The human eye can easily perceive between five and seven elements, and there shouldn't be more than that. The next navigation level, i.e., the sub-items, can be displayed by hovering over the menu or clicking.