Five points for a convincing brand identity

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As we've just established, brand personality has a direct impact on the success of your marketing strategy and sales processes. Why is this so?

Credibility: A company's products and services benefit from a consistent identity, as it inspires trust in the brand's expertise.

Conciseness: The corporate design should portray the brand as an individual and austria phone number data distinctive brand. This gives it a good chance of being noticed in a densely populated market.

Consistency: Who trusts split personalities? A consistent brand presentation across all media builds trust and facilitates recognition.

Sustainability: A well-thought-out corporate design accelerates the development of communication tools and saves costs. It eliminates the need to redevelop and fine-tune every beer mat. Templates and models facilitate internal design management.

Orientation: Your brand's most important fans are your employees. Because nothing is more convincing than genuine enthusiasm. To create this, the brand personality must be understood and internalized by everyone. This is much easier when the design clearly defines the brand personality.