After creating personas for each segment, you need to create marketing campaigns for each of them. These campaigns should be customized to the needs and preferences of each segment and include tactics or techniques that will be used to reach each customer in a segment. From there, you can assign each segment to your team members. Consider using free project management software with Gantt charts so that project deadlines, milestones, and progress are easy to visualize.
Edit and evaluate
Once you have implemented your micro-segmentation marketing strategies, you should track key metrics to evaluate their performance. This will help you assess whether your efforts are on the right track, find areas for improvement, and adjust your marketing strategies accordingly.
Examples of marketing with micro-segmentation
Let's take a look at some examples of microsegmentation in marketing that will help you get started.
Pepper content
Pepper Content is a content marketing platform that provides businesses with the content they need. With a art director email list large network of freelance writers and editors, Pepper Content has micro-segmented its content service into various subcategories to further filter its potential clients or leads. It includes blog translation, email design, website translation, etc.
Additionally, Pepper has micro-segmented its customer base by offering two different plans for businesses and creators. For B2B businesses, they can provide details like the name and size of their business, followed by their marketing budget and the type of content they need. Once done, Pepper provides subscription plans based on your business needs.