The subject line is the first thing your subscriber sees when you send them an email. It is the element that decides whether they will open your email. You will have a hard time reaching your email marketing goals if your email is not read.
Therefore, it is essential to test different topics and choose the one with the highest open rates.
Some variations you can test when running a subject line A/B test include:
Length: Some people prefer detailed subjects, others prefer short ones. A long subject line can provide too much information, causing a subscriber to make a hasty decision to ignore your message. A short one may fail to deliver any message at all. Testing helps you find the perfect length that will entice your subscribers to open your email.
Word Order: Especially when dealing with competition, can impact your open rates. Be sure ameriplan email leads to test different variations and settle on the one that gets you the most opens.
Here's an example of a trademark using two different word orders:
Call to action
You can test different aspects of your call to action to make sure you choose the best copy that increases your CTR, drives traffic to your website, or increases sales. Simple changes to your call to action have the potential to create urgency, tap into your audience's emotions, and drive your prospects.