Product usage segmentation refers to segmenting customers based on the products or services they use and whether they are users or non-users. For example, if you are a cosmetics brand, you can segment your customers based on the type of products they buy the most, such as skin care products, hair care products, makeup products, and so on.
You can also segment your customers based on whether they are active customers or inactive customers. As a result, you can create and send marketing content to active customers and leads or inactive customers.
Segmentation of purchasing behavior
Purchasing or purchasing behavior is another way B2B companies segment their customers. In this category, segmentation is done based on how often customers purchase, whether they prefer monthly or annual plans, or whether they have a centralized architects email list or decentralized approach to purchasing.
Segmentation of situational factors
Situational customer segmentation includes separating customers based on variables such as purchase urgency, order size, product use cases, etc. In these cases, segmentation further divides buyers into smaller groups, since each customer's situation is unique.
Macro-segmentation vs. Micro-segmentation
Both macro-segmentation and micro-segmentation strategies divide your customers into small groups based on certain characteristics. So, how do they differ?
In B2B marketing terms, macro segmentation refers to dividing an organization's customer base or market into smaller segments. These segments are created based on organizational characteristics of the company, such as location, industry, and size.