In other words, you don’t have to spend as much as you normally would when using lead magnets to attract new customers.
One of the reasons why inbound email marketing is different from outbound email marketing is that the focus is on the brand rather than just the products and services on the offer tray.
As a result, potential customers are allowed to see beyond the shelves of products and services, to the WHYs and HOWs of companies and their operations.
This invariably speeds up the time it takes for the average customer to trust a company, as the merchant cash advance email marketing customer now knows what drives the company.
It is useful for building long-term relationships with customers
Since inbound email marketing helps customers trust companies, it becomes very easy to build long-term relationships with these customers.
The useful information contained in incoming business emails gradually nurtures new contacts and prospects, engaging existing and new customers and motivating overall customer satisfaction and loyalty.
If used well, it can generate more direct profits than other marketing channels
Even though inbound emails are not generic emails, they can still be very effective in getting new leads.
According to S In 2019, there was an increase in active email users worldwide from 3.7 billion to approximately 3.9 billion.
This number is expected to grow to around 4.3 billion by 2023, bringing an additional 400 million new email users online in just 4 years. Imagine the fraction of this population that needs your products and services.