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Igor Stanislavovich, in your opinion, is there any specificity of marketing activities in Kazakhstan in comparison with Russia? If so, what does it consist of?

I don't see any global differences. Of course, there are certain specifics, determined by the structure of the population, its demographic characteristics, the structure of the economy, etc. But such specifics exist both within Russia and within Kazakhstan. And even within Germany - between different lands: Bavaria has its own specifics, North Rhine has its own.

It seems to me that in Kazakhstan now economic life and consumption are concentrated in the largest cities of the country to an even greater extent than in Russia.

2) What practical consequences might the creation of the Customs Union have for marketing professionals and companies (marketers, researchers, advertisers)?

Even closer integration, erasing of already quite symbolic colombia cell phone number list borders. And today the most advanced marketers, working, for example, in Orenburg or Chelyabinsk, consider not only the Southern Urals, but also Northern Kazakhstan as potential markets for their products. And vice versa. And with the CU entering the "regular mode of operation" these trends will only intensify.

3) What are your 3 practical tips for a Marketing Director?


— Consider several scenarios for the development of events over the next 12-18 months

— Clearly define your area of ​​responsibility and be responsible for it.

4) In your opinion, what are the 3 best books for a marketing director?

— “How to Increase Sales” by Andrey Rukavishnikov

— "The Second Space" by Geoffrey Moore

— “Sales planning with up to 90% accuracy” Igor Kachalov