Insurance cost Finally, there's insurance,

[kexej28769@nongnue]

A and it's one that isn't very intuitive until you think about it.

So imagine you have a client who is considering a site relaunch. They have an in-house SEO team, and are very confident in their abilities, but they may not have much or as much experience in migrations or site relaunches. So your client might engage you for a short-term project to help build the capabilities of their internal team, maybe check things out, maybe have a makeover night, and things like that.

Now this is an additional expense. So this person here might say, "Oh, I don't know if I can get another agency through procurement because we already have an internal team helping us with our migration." But overseas chinese database the CFO can say, "Oh no, it's insurance. If this website is generating a lot of revenue or gross profit for me, I'll gladly pay the insurance premium to avoid a big loss," because they do it all the time. If you think about all the insurance that a business can spend money on, it might make a lot of sense for them to explain that SEO project or that technical SEO support project in an insurance context if you're invited to that table and you can explain what you do in that context.

So here, I won't go into the details, but what I will show you is that you will gladly pay this little premium, in other words, your contract to support their internal team. The client may willingly pay this to avoid the possibility of major loss. So you just have to convince the client that your presence will actually prevent this damage.