We used email marketing for ecommerce and picked up valuable lessons that every business owner and marketer will find helpful. Here’s our story.
Back in 2011, some friends and I had a simple idea. We wanted to help people drink great wines affordably.
We were a small group of friends trying to build our careers while living canada telegram phone number list in California. We had young kids, new mortgages and the expense of trying to make a go of it in California. At the end of the day, there just wasn’t much money left to be able to uncork a few good bottles of wine per month.
So, we decided to start a site to help people drink great wines at an affordable price. But, we didn’t just want to turn a profit.
In addition to making money, we also wanted to do good in the process. So, we wanted this business to have a cause. We thought – “wouldn’t it be cool if we could make a difference and offer wine for an affordable price?!?”. That’s when we came up with the idea of donating clean drinking water for every bottle of wine sold.
At the time, there were some really cool companies doing something similar in other industries. For example, Tom’s shoes was doing donating a pair of shoes for every pair of shoes sold. It was an inspiration to us so we decided to weave in our own cause as we got the business off the ground.