SEO Their Questions: Be the SaaS Solution They’re Searching For
In the SaaS world, potential customers always look for information – to fix a problem, compare products, or learn about emerging trends. This is where good SEO comes into the picture. It is not about keyword density or keyword prominence;
it is about creating useful, actionable content that provides netherlands telegram phone number list the answers your readers are seeking. Consider what your perfect customer is searching for on Google. Is it a search for “The best project management tool for remote teams” or “How to automate customer support in SaaS”?
If your content is aimed at providing answers to these questions, then you are getting visibility in search results and in the minds of your audience; you are making your brand a solution. Some companies like HubSpot create content that ranks for all the standard questions to a particular industry and, therefore, dominates that field.
According to the surveys of different marketers, 70% agreed that SEO is more effective than PPC when it comes to SaaS lead generation. The key? Your content should be so optimized and useful that when a person is looking for a particular solution, he or she lands on your blog and none other.
Tailored Content: Serve the Right Information at the Right Time
In SaaS marketing, feeding all leads with the same content is like preparing a meal for a dinner party and serving all the guests the same meal, which will surely be a misfit for some of them. Your content marketing plan should be flexible, delivering the exact information your lead requires at each stage of the funnel.
The educational content will be useful to early-stage leads who have not yet made their choice and are not aware of their issues and potential solutions. Mid-stage leads with a short list of potential solutions and asks for specific information about the product and its uses. For instance, Salesforce offered several blogs, white papers, and cases based on whether the buyer is at the Awareness, Consideration, or Decision stage. The research also shows that mapping content to the buyer’s journey can increase the conversion rate by almost 72%. Therefore, when you match the content with your leads, you are feeding them information without even realizing it and guiding them through the funnel for higher SaaS lead generation.