Depending upon your blog niche and your

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Depending upon your blog niche and your blogging style, you might share about industry news or company news. Even if your blog focuses on evergreen content, rather than news stories, you might want to include occasional topical content that’s impacting your broader industry. Insights into what’s going on inside your company can go a long way to build trust, thought leadership and forge deeper relationships with your customers too.

Industry News and Company News Content Types (Screenshot of MozCon Agenda) Example
Most bloggers won’t be breaking news stories—instead, you can give a brief overview of the facts (linking to sources), along with your thoughts or opinion on the piece of news. Keep in mind too, that company algeria phone number library is often of deep interest to customers and potential customers alike—and simultaneously gives you an opportunity to build brand awareness with new audiences.

Example of this type of content: The MozCon 2022 Final Agenda Is Here! (Moz.com)

9. Product Comparisons (A vs B)
Product comparisons have similar benefits to product reviews, but they’re a tried and true digital marketing form of content that’s structured to compare two similar products, software tools, or services.

Product Comparison Content Marketing Types (Screenshot of Hosting Comparison Article) Example
The most effective product comparisons tend to compare different aspects of each product or service as objectively as possible, perhaps having a section on “Features” that looks at both A and B, then a section on “Price” comparing A and B, and so on. If you can incorporate real product testing (and some video) into your content creation process here, it’ll make for much more valuable content for your audience.

Example of this type of blogging content: Bluehost vs Dreamhost (Comparison): Best Bargain Web Hosting? (ryrob.com)

10. Resource Lists
Publishing a list of resources can be useful for several different reasons. First, it lets you show your expertise in your niche (i.e. showing that you’ve read lots of relevant blogger books or business books).

Examples of Types of Content in Resource Lists (Screenshot of ryrob Resource Bundle)
Second, a resource list like my free blog planner bundle offers real value to your reader—so much so, that some bloggers use resource lists as downloadable content that requires an email address. And third, it can be a great way to bring in affiliate revenue, if you link to the resources using affiliate links.

Example of this type of content: 18 Best Free Blogging Resources (for All Bloggers to Grow Faster) (ryrob.com)