Automated Lead Scoring: For sales teams, automated lead scoring is invaluable. For example, if a lead clicks on an email, visits a product page, or downloads a guide, they’ll accumulate points. Once they reach a threshold, sales can prioritize follow-up, ensuring no leads are missed.
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Task Management: ActiveCampaign can automatically assign tasks investors email lists based on deal stage or lead actions. Imagine a new lead coming into your CRM: ActiveCampaign will notify your team to send a welcome call, helping to streamline your sales pipeline.
4. Messaging and chat
With SMS marketing and live chat, ActiveCampaign aims to cover all communication channels. These features are a huge advantage for e-commerce or service-oriented businesses that benefit from real-time engagement.
SMS and Live Chat: SMS marketing integrated with workflows allows you to reach customers with flash sales or time-sensitive updates directly on their mobile devices. The live chat feature also allows customer support teams to interact with site visitors in real-time, improving customer satisfaction and potential conversions.
5. Analysis and reports
Reporting is key to knowing what’s working and what’s not, and ActiveCampaign offers detailed insights. Marketers can look at open rates, conversions, and even attribution data to understand which actions led to a sale or signup.