Course, You Can’t Expect Everyone to Open Your Emails. But . What Does Open Rate Mean? Before We Answer the Main Question — What is a Good Email Open Rate? — We Need to Clarify What We Mean by Open Rate. Open Rates Can Tell You How Well Your Outreach Email Marketing is Working. A High Open Rate Indicates That Your Emails: Grab Your Recipients’ Attention With Eye-catching Email Subject Lines Reach Your Inbox and Avoid Spam Filters Engage Your Recipient List (Content is Relevant to Their Interests) on the Other Hand, a Low Open Rate May Indicate a Need for Improvement in: Subject Line Content Relevance Sender Reputation It’s a Comprehensive View That Clearly Shows the Performance of Your Marketing Campaigns, Allowing You to Evaluate What’s Working in Your Emails and How to Improve Your Email Marketing Campaigns.
to Fully Understand the Performance argentina mobile phone number list of Your Campaign, It is Important to Consider Open Rate Along With Other Metrics. These Metrics Can Include Click-through Rate, Conversion Rate Optimization, Unsubscribe Rate, Etc. How to Calculate Email Open Rate? Calculating Your Email Open Rate is Simple. Divide the Number of People Who Opened Your Email by Your Total Number of Subscribers, Then Multiply the Result by 10 Let's Say You Have 7,500 Subscribers and 6,600 of Them Open Your Emails.
You Would Divide 6,600 by 7,500, Which Equals 8 Multiply 88 by 100 to Get Your Email Open Rate Percentage: 88%. What is a Good Email Open Rate in 2024? What is a Good Email Open Rate in 2018? You Can Get a Benchmark to Determine What a Good Email Open Rate is by Going to: Email Marketing Statistics . The Average Open Rate Across All Industries is 37% and the Click-through Rate is