Facebook advertising is on the rise. In the Netherlands alone, Facebook has almost 6 million users.* And they spend no less than 15% of the time they spend on the internet on Facebook.** The unique possibility to show advertisements to people with very specific interests makes Facebook advertising incredibly powerful. In this article 10 tips for setting up successful Facebook campaigns.
A good structure of your Facebook advertising account is very important, because before you know it, it is a big mess. And that hinders the success of your Facebook campaigns. At a glance you should be able to see which interest groups you use, what they cost and what it yields. A good way to divide your campaigns is to cluster different interests into one main interest and also name your campaigns that way. You then focus on one cluster with related interests with each campaign. In addition, it is useful to include in your campaign brother cell phone list name whether the clicks on your advertisements are internal (on Facebook) or external (own site). Finally, it is recommended to number your campaigns. This way you can easily group campaigns that belong together.
An example of how to name campaigns: 1.0 campaign name: Product name – External – Interest cluster X
2. Multiple ads per campaign
It is very important to experiment with multiple ads. Two to three ads per campaign is a good starting point. This way you can test which ad variant scores best. Pay special attention to the CTR and the conversion. Clicks on ads with a high CTR are generally more relevant to your target group and ultimately cheaper. And it is logical that ads should generate conversions (lead, sale, etc.). However, you will need to use a different tool for this, because you cannot measure conversions with your Facebook ad account (except for likes). You can read more about this in tips 9 and 10.