The fact that breaking down internal silos within the organization is very important.
The possibility of moving people from their positions or departments israel telephone directory with some frequency is also important to enrich that "more creative" internal vision.
Project-based work is very important to be able to trigger that creativity. This is where I believe Creativity has a great driver with B2B and Industrial Marketing.
I am referring to the need for Marketing to implement cross-functional projects and processes with all departments and teams from a cross-functional Marketing Project Management idea . It is about taking advantage of all the creativity of different areas of the company, for example to develop content and, on the other hand, to connect with the client and their needs.