Differences between generation alpha and other generations

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To adapt and begin preparing for this new audience, companies should prioritize certain points, such as:

Gender neutrality;
Clear and quick information;
Creation of interactive content;
Preference for visual content;
More sustainable consumption habits.
These are some of the crucial aspects that your chemical waste collection company must pay attention to.

Each generation is marked by various events that influence the context of people's lives, which may be political, social, cultural or economic events.

This is the basis for the generational division. Let's understand the characteristics of each generation to understand the behavior of these groups.

Baby boomers (Generation X)
After World War II, there was a significant increase in birth rates, known as email list the "baby boom." This movement gave rise to the term "baby boomers," describing Generation X, born between 1960 and 1980.

This generation witnessed the arrival of the first computers and was marked by questioning the values and customs of the time, always fighting for their rights.

Other typical characteristics include a concern with establishing a career and a greater search for individuality, without giving up social interaction.

Millennials (Generation Y)
Millennials are those born between 1980 and 1995, also known as Generation Y. They have witnessed the development of technology and the popularization of the internet.