Why Timing is So Important
Timing is very important for many reasons. First, a person might be busy. They might not have time to talk. If they are busy, they will not answer the phone. Second, if you call at the right time, they are more likely to answer. They are also more likely to talk to you. Moreover, you want to call a lead when they are thinking about your product. This is when they are most likely to buy. Consequently, calling at the right time is key.
The Best Day of the Week to Call
Many studies have been done. They look at the best day to call a lead. Most studies show that Wednesday and Thursday are the best days. On Monday, people are busy starting their work week. They have email data a lot of meetings. On Friday, people are ready for the weekend. They are not focused on work. Therefore, calling a lead on Wednesday or Thursday is a good idea. They are more likely to answer your call.
The Best Time of the Day to Call
Many studies also look at the best time of the day. The studies show that the best times are often in the late afternoon. For example, between 4:00 PM and 5:00 PM. This is often when people are finishing their work. They have a little free time. They are more likely to answer a call. The second-best time is often in the morning. For example, between 10:00 AM and 11:00 AM. This is after they have finished their morning work.
The Worst Time to Call a Lead
You should also know the worst time to call a lead. The studies show that the worst time is often in the morning. For example, between 8:00 AM and 9:00 AM. This is when people are just starting their day. They are often busy with meetings. The studies also show that the worst day to call is Monday. People are very busy on Mondays. You should avoid calling at these times.
The Importance of a Quick Call
When you get a new lead, you should call them right away. A lead is a person who has shown interest. They are thinking about your company. If you wait, they might forget about you. The studies show that the first 5 minutes are the most important. If you can call in the first 5 minutes, you are much more likely to get a sale. This is a very important rule.
How to Use a "Sales Cadence"
A sales cadence is a plan for how to talk to a lead. It shows when to call them. It shows when to email them. It is a way to stay organized. A good cadence helps you not forget about a lead. It helps you stay in touch with people. A good cadence is a key part of the salesperson's job. It helps you call at the right time.