Currently, both on social networks and on websites, we have the possibility of using paid campaigns if we think that our online positioning in search engines is insufficient to show our product or service to the virtual community. Choosing the platform that will allow us to use this tool to achieve conversions always requires a thorough review, especially if we do not know very well where the most important part of our audience is concentrated. Although there are several options for setting up online ads, we are going to focus on one of the most important today: Google AdWords .
How does Google Adwords work in paid campaigns?
As we know, this self-managed advertising platform gives you ig database the opportunity to pay for the times your ads have been shown in other online spaces or for the visits you have received on your website. It can also be configured based on the phone calls obtained, which is very useful when establishing or positioning a service.
If you are looking for an easy-to-use tool or with an intuitive interface that allows you to personally manage campaigns like these for an SME , brand or personal signature, Adwords is a good option to start with and that of millions of advertisers at the digital level today.
payment bells
payment bells
What elements should be considered in digital payment campaigns?
Expected click-through rate: This is based on the average clicks you receive daily, weekly or monthly on your website or social media.
Ad Relevance: If the piece has all the important characteristics that an ad should have to be published digitally and regardless of its format, its appearance on other websites and search engines will be more important.
Target Relevance: The more connections the ad has to the destination webpage or site, the easier it will be to position it for our target audience and reach them.