Now that you have your list of brands and companies you want to link to in your content, here's how to convince them.
1. Publish valuable content
The number one rule of content marketing is to always publish high-quality content. Your posts should add value to the conversation no matter the topic, they should be interesting, educate the reader and ideally satisfy an information need.
If your content does not meet the pre-established quality, including attractive graphics and images , other sites will not want to share your content, and even if they did, people will click through to realize the lack of value and you will simply lose sales and reputation.
2. Put an outreach plan in place
Send an email to a support contact at the company or, better yet, to the direct contact of the content manager. Always start with a couple of compliments about their company or brand, and point out their strengths and why you would like to be there so much. Make sure that the message is thoughtful and not just flattering, that it shows that you thought about your decision and words and that it is not just another email sent to several brands with the same verbiage.
Then, in the same email, add a link and a summary of your own content, as well as the article you want them to link to, and comment on why you think it will add value to their content. It may help to further their understanding of the topic, or serve as an example, or teach their readers something more - make it count.
Finally, if that brand is one of your top choices, you can offer benin telegram data a backlink in return. Some ideas could be: offering to write a blog on a mutually beneficial topic, suggesting a link exchange, where you link to their favorite content in one of your posts, or giving them the opportunity to publish one of their articles on your blog.
You could also offer an interview with one of the experts on the topic for an article, which would give not only more authority but also a greater incentive to promote the content on social networks.
We mentioned at the beginning that this is a partnership, remember? The type of partnership will depend on you, and can be simply transactional based on a link exchange or quite involved, such as going as far as a co-produced webinar or a shared resource. The depth of the relationship will depend on the three areas mentioned above and their relevance: audience, industry, and SEO.
You may have to send out several of these emails to build relationships, and you may not get a response from many, but you should still try. You may be able to establish a good, long-term brand-to-brand relationship.
3. Use backlink tools or services
There are tools or services for almost everything, including relevant and high-quality backlinks. Look for these kinds of tools that help you reach out to other content managers and thus access more opportunities to make backlinks. Look for agencies, Slack groups or any help that will facilitate the process for you, be careful when relating to the conditions, check that you are not involved in anything that encourages “link stuffing” or too much promotion because these kinds of things could negatively impact your SEO.
Authoritative links to your content from top companies are great for your branding, boosting your SEO, and reinforcing your lead generation strategy, and to make them happen you simply need to put in the work. With research, willingness, and proactive engagement, you can significantly increase your authority links and start seeing the rewards of a collaborative mindset.