They can also be used to determine how much of

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A product is being used by the total number of people who might be in a specific group, taking all suppliers into consideration. The concept of Market Penetration Let’s take this idea of having a market penetration strategy a step further by diving a little deeper on what the concept is. Market penetration is simply a way of determining how many people in a demographic or target market group are buying a specific item.


The most common formula to determine market penetration rate is: (number of customers ÷ target market united kingdom telegram database size) x 100 The number of customers isn’t necessarily those who are buying from you or a specific brand, but could also be the number of people who’ve bought a similar product from all vendors. The target market size is the total number of people within the specific demographic. Why is it Important to Your Business? Having a strong market penetration strategy is essential to all businesses, as it acts as an actionable guide for launching a new product in an already established marketplace.


Need an example? Let’s say you want to launch a new brand of smartphone. Obviously, big brands like Apple and Samsung already have a huge chunk of the market share. Your company would want to determine what the competitive market share is and come up with a goal of where you hope to be in comparison. Then, your market penetration strategy would outline specific steps that you believe would get you there — things like running a national ad campaign or getting a celebrity influencer.