To learn more: How to respond to customer reviews?

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On the collection side, we know that search engines appreciate the freshness of reviews: the more you collect them and regularly, the higher you will be in the search results. To regularly collect customer reviews , there are different methods: whether by email or SMS, with QR codes in store or on social networks.

Regarding response, best practice is to respond to all reviews, ideally within 72 hours.



Social networks
Social networks obviously have an impact on your online visibility czech republic phone number library and your notoriety, but also on your local SEO!

We therefore advise you to use them judiciously, in particular by creating local profiles for your different establishments as well as a national profile for your brand.

The content published on these different profiles should vary while remaining consistent, both in terms of visual identity and language elements. For example, at the local level, you can leverage your knowledge of the catchment area to adapt your messages. At the national level, you can highlight promotions or general information to strengthen your brand awareness .



local seo action 2025

3. Local SEO actions to be implemented in 2025


The store locator
The store locator is a page on your site dedicated to locating your establishments . Often presented in the form of an interactive map, thanks to the store locator, Internet users have a global view of all your points of sale and can easily locate them.

When a user clicks on one of your establishments, they have access to key information about your stores: address, opening hours, telephone number, etc. This therefore facilitates drive-to-store , so your prospects will be more inclined to go to your stores.

This tool contributes to the local referencing of your brand because each establishment in your network must have its own local page, with its own URL. Finally, since the DMA, the store locator is strategic because it allows your points of sale to appear in the Google Places category .


Create local partnerships
In order to better reference your website on search engines and appear on local queries from your prospects, it is possible to set up partnerships with players present in your catchment area and/or your sector.

These partnerships can take physical form, but to simply optimize your local SEO , you can ask them to create a link to your site via a backlink .