Intuitive quantities, on the other hand, are the dream of consumers. Reading on a pack of biscuits that there are 36 inside is something completely different and there are benefits for the seller too. In fact, customers seem to be able to spend up to 49% more for the same product described with intuitive quantities without any problems.
Be careful, in order to improve the perception of the product, you have to combine the two types of measurement and not replace the official one. Just try to highlight the intuitive one .
And consider that the benefit of this effect tends to decrease as the numbers used become larger.
The concept is the same, it happens because it is more difficult for us to imagine those quantities.
Although, a nice pack of 100 biscuits… not bad
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